Yamaha Motor Life Passion, is a new blog-style web page at yamaha-motor.com.au
Motor Life Passion: this combines three meaningful words to the Yamaha Motor Company.
- Motor encompasses the wide range of products we manufacture for work and play.
- Lifestyle is what we choose when purchasing and enjoying Yamaha products.
- Passion is something Yamaha shares with customers and dealers.
Motor Life Passion features the stories of people, places, and lifestyles touched by Yamaha. These stories have been created through Yamaha’s rich history and its corporate activities with the purpose to inspire others to make their own memories.
There will be regular editorial and video content from customers, dealers and staff across Australia and New Zealand, as well as around the globe.
Chris Dobie (Corporate Branding Department Communications Manager) will head the Motor Life Passion project and had this to say:
“From motorcycles to marine products, urban mobility, next-gen technology, environment issues, and so much more; every day millions of lives around the world are connected to Yamaha in some way. The driving force behind Motor Life Passion is to share some of these amazing stories.”
Visit the new Motor Life Passion web page
