Jeff Emig will focus on supporting the brand’s initiatives, projects and products. Emig brings with him a broad range of experience as both a former championship-winning racer and a professional broadcast commentator.
The timing of this new partnership aligns perfectly with the recent formation of the United States Motorcycle Coaching Association (USMCA); a not-for-profit organization founded by industry professionals who came together for the greater good of the industry, the sport, the coach and the rider. Emig’s primary focus as a brand ambassador is to engage on behalf of Husqvarna with the USMCA. The creation of the USMCA is aimed at lowering the barriers to entry for new motorcyclists, enhancing the safety of riders, setting standards of best practices and raising the overall level of professionalism in the motorcycle industry.
“Husqvarna has such a rich heritage in motorcycling, and I am proud to be a part of the brand moving forward. Since 1903, Husqvarna has been pioneering advancements in the industry. Now, with the formation of the US Motorcycle Coaching Association (USMCA), it gives me a great opportunity to contribute to the future of the sport that I love so much. Not to mention, what blast it was to jump on the all new TC 250 2-stroke! My passion for motorcycles aligns perfectly with Husqvarna, so I’m looking forward to working together with Husqvarna and creating a better future for the new riders to come.”
