The partnership was made official on Saturday 22nd February at the MXstore grand opening of their new warehouse and retail facility, in Burleigh Heads, Qld.
The MXstore MX Nationals will serve as a further investment into the sport for MXstore, who after sponsoring the Australian Motocross of Nations team in 2019, has stepped up to ensure the MX Nationals continues as a viable race series in 2020.
“We are very excited to have established this new partnership with MXstore as the title sponsor of the MX Nationals. It’s no secret that the industry is not in the best position at this current point in time and it has been increasingly difficult for both race teams and race series alike to secure sponsorship funding. MXstore have established themselves as the leading retailer in the country for a reason, that being that they genuinely care and believe in the sport here in Australia. This is clear by their sponsorship investment to the MX Nationals and other platforms in 2020, as MXstore want to see the sport continue to grow and we couldn’t ask for a better partner to go racing with this season.” commented WEM’s Kevin Williams, director of the MX Nationals.
MXstore’s Athlete & Partnerships manager Geoff Munro said the partnership was an exciting move for the company. “We’re thrilled to sign on as the naming rights sponsor of the 2020 MX Nationals. We’ve been involved with the series for a number of years now, and we feel the time is right to step up our investment as well as our involvement as we strive to provide a world class racing series here in Australia. We’re very blessed in Australia with the level of talent in our riders and we’re excited to play a part in them going racing this year. We want to ensure we’re doing everything we can to provide a sustainable platform that will see the MX Nationals series thrive both this year and in the years to come. We’re fortunate to have great relationships with many of the key brands and sponsors here in Australia, so we’re excited to be able to work closely alongside them to bring the best racing experience possible for both riders and fans alike.
CEO of Motorcycling Australia, Peter Doyle, also commented on the new partnership. “On the behalf of Motorcycling Australia we welcome the new partnership with MXstore becoming the title sponsor of the MX Nationals in 2020. It is a true testament of their continued investment into the sport, ensuring a viable racing platform at national level continues in 2020 and into the future. With MXstore also the presenting sponsor of the Australian Off Road Championships AORC, plus supporting our country’s international ventures on the global platform as the 2019 Motocross of Nations Australian team title sponsors, it is clear to see the value Mxstore place on investing into the sport to ensure growth and future opportunity for the next generation of riders.”
