“I’m very happy to have Bihr as a new partner for the team and we are excited with this partnership as Bihr is an important company in the motocross world,” said Team Suzuki World MXGP General Manager Stefan Everts. “They provide a good service for professional motorcycle dealers around Europe, and with them being a distributor for some of our team’s technical sponsors, the connection was easily made.”
Founded in 1975, Bihr is a leading European distributor of aftermarket motorcycle parts and accessories, for both rider and machine. With sales offices in France, Belgium, Netherlands and Switzerland under the BIHR brand, in Scandinavia under the DUELLS brand; and in Spain and Portugal under the VICMA brand, Bihr offers proximity services to motorcycle professionals.
Bihr supplies in excess of 100,000 products and more than 300 brands exclusively through its network of professional dealers and resellers. More than 11,000 dealers already take advantage of Bihr’s one-stop-shop offer, excellent availability, fast and free delivery options, and ease of doing business. Passion for motorcycling is one of the core values at Bihr and they love sharing it with all of their partners.
Laurent Herrmann, Bihr’s Communication and Event Manager, said: “For Bihr it is an honour to be partnering up with Team Suzuki World MXGP under the leadership of Stefan Everts. We are thrilled to be part of Stefan’s new challenge and have all trust he will approach it with the same competitive spirit which led him to be the most successful motocross rider ever. We are looking forward to ‘growing together’ and to share lots of successes in the future.”
