The new website is designed to greatly enhance the user experience to reflect YMA’s customer first policy.
The new site runs a completely responsive web design framework built to display on any smartphone, tablet device or retina display.
A faster connection with our customers and dealer network is offered thanks to built-in integration with our DRM and CRM management systems.
The new look and feel of the site is highly immersive and much more user-friendly with extensive use of visual media including movies. Customer profiling will allow us to better understand user activity and so continue to improve the browsing experience. Other benefits include a faster load time and much more responsive design.
This initiative marks the start of a comprehensive digital roll-out that in the near future will include all new e-commerce in the form of Y-Shop, rideaway pricing information, the ability to register online with application forms for YMF and YMI and events, a customer portal – and new dealer website templates.
The URL remains the same as before at www.yamaha-motor.com.au and customers who find themselves on the old site will be automatically redirected to the new site to facilitate the transitional period.
Please take the time to check out the new site here. More digital initiatives will be communicated as they are introduced…